We organised a social experiment with Malaysians from all walks of life to find out what comes to mind when they ‘Think Diabetes’.

For Your Sweetheart Campaign is a nationwide public awareness and education campaign organised by Malaysian Endocrine and Metabolic Society (MEMS) and Malaysian Diabetes Educators Society (MDES) , supported by Boehringer Ingelheim, to educate the public, especially those living with diabetes, about the link between diabetes and heart diseases.

This campaign also aims to highlight the urgent need for those living with diabetes to take care of their heart health. Patients and their caregivers must know their increased risks of developing heart disease. They are encouraged to speak to their doctors or diabetes educator (DE) to learn how they can protect their heart and prevent heart disease.